Who are you
not tuned yetI make AI understandable. And useful. And a little bit exciting.
Keynotes, training and advice from someone who builds it himself. Creative director by trade, nerd by choice.
What I do.
Ask my AI.
Trained on my work, my opinions and a suspiciously large stock of one-liners. If it doesn't know something, it says so. That's more than you can say for most people on LinkedIn.
This is an AI. It can be wrong. So can the real Gideon, but at least you can call him out.
Type your job title. My AI estimates how much of your work it could take over. You keep the job itself, if you're smart.
Scientifically sound? No. More honest than most reports, though.
Made, not imagined.
Everything you see here is generated, with the AI of mid 2024. In AI years that's roughly the Stone Age. Still looks suspiciously good.
On The Flai was my AI content agency: commercials, social and music videos in days instead of weeks. With a human hand on top, because that's where the difference is.
Before AI, there was already a Gideon.
For almost twenty years I made campaigns without a single prompt. Agency side and client side, from the first sketch to the TV commercial. That's where my taste comes from. AI just makes it faster.
Worked for wehkamp, TMF, Vodafone, Samsung, Xbox and Lipton, among others.
- 2005MTV Networks / TMFArt director and on-air producer. Rebrand of TMF, campaigns for Vodafone, Samsung, Xbox and Lipton.
- 2006wehkampEight years, from corporate art director to senior creative and executive producer. Rebrand of the Netherlands' biggest online store, TV commercials and campaigns. The team won, among others, a SAN Accent for best campaign and the NIMA award for best marketing company.
- 2014BrandsonlyCo-founder and executive producer of a film production company. Commercials, corporate and product films.
- 2015Brndsinvest, Seeviews, HappysliderCo-founder. Investing in young companies and building tech products ourselves.
- 2023And then came AISame taste, new engine.
- 2024On The FlaiFounder of an AI content agency. Commercials, social and music videos, made entirely with AI.
- 2025WAIMAKERSExecutive Creative Director at an AI consultancy. Creative AI workflows for brands and agencies, from strategy to production.
- 2026Undercover SvenAI expert in the series by crime journalist Sven Vermeulen. Online from 27 November.
- 2026presentFieldwork CampCo-founder, together with Tess. Weekends where you learn AI that works for you, with yoga and breathwork in between.
- 2026presentCreative MondayCo-founder. One Monday a month, ten entrepreneurs, each with their own challenge. That day I'm their creative director.
- 2026presentNextwireAI Systems Lead at an AI consultancy in Zurich. AI agents and systems for leadership teams: auditing them, building them and making sure they actually work.
Two places where I show how.
A weekend of AI. And breathing.
Ten people, a beautiful place, yoga between sessions. You go home with AI that works for you, instead of the other way round.
Because there's another way.One Monday. Ten entrepreneurs. Your challenge.
Bring your problem: a campaign, a launch, a website nobody visits. That day I'm your creative director, AI is the intern that never gets tired.
Monday, but the good kind.On TV, in your ears, in the papers.
Undercover Sven
As the AI expert in crime journalist Sven Vermeulen's series. What is technically possible, who is abusing it, and what does it mean for you?
On set
More here as soon as the newsroom calls. They'll call.
What would you like to talk about?
Thirty minutes. No pitch, no deck. Two clicks and you're in my calendar.
And when?